The Harmattan: Wind of Change
Harmattan's Founders: Yvette Orieji Hunwick & William Andrei Cunningham
Every piece in our collection of finely-crafted merchandise tells a story. From our Timbuktu inspired ceramics, to crocodile tooth jewellery from the Victoria Falls and the vibrant artworks of our artists; we provide opportunities for African artisans to showcase their unheralded talents to international markets.
In addition to this, we are an ethical trading enterprise firmly committed to sustainability that is compliant with economic development. We aim to ameliorate inequality by becoming direct partners with our artisans instead of meeting the normative standards of ‘fair trade’.
The brand concept of 'fair trade' has empowered countless workers across the world, yet it also tends to portray people in developing countries as agricultural labourers or being dependent on primary stages of production. We are changing this conversation, by emphasising the quality of craft and rarity of product above rudimentary altruism. As despite the economic hardships our African based partners face, they are wholly committed to producing premium products of discernible value.
Furthermore, our commitment does not end with people but extends to natural resources as well. The timber for our hand-carved picture frames is sourced from sustainably managed forests and we promote crocodile tooth jewellery due to its long-term sustainability and as a viable alternative to big game trophy hunting. An adult crocodile will lose several thousand teeth in it's lifetime and we do not harm crocodiles in order to obtain their teeth.